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Leadership Journal
EXPORT CONSULTANTS MASTERY INFO SESSION ONLINE June 10, 2025 1600 - 1700 (Georgia, Armenia GMT+4) 1500 - 1600 (Estonia, Ukraine GMT+3)-3
From 01/05/2026 until 03/07/2026. 142 ACH

Export Accelerator Programme

The Export Acceleration Programme is developed by Visionest Institute (Estonia) and funded by ESTDEV – Estonian Centre for International Development. The full programme is free of charge for selected companies.

  • Programme will start with recruitment, You can apply for programme by filling in the application form (6.04 -23.04.2026).
  • There will be selection process where all applications will be evaluated (24.04-30.04.2025).
  • 40 companies will be selected to join the programme
  • Training will start 1. May 2026
Join the Export Accelration Programme
Ruut 2000 x 2000

The Export acceleration programme for Armenian companies for international growth

  • Meet likeminded people and be part of the Armenian exporters community

Grow through export

This practical programme is designed for businesses in Armenia that are ready to grow through export. With the support of international experts and mentors, you’ll gain the knowledge and tools to build a strategic export plan tailored to your company’s needs.

Find right partners

The programme helps you to assess your company export readiness, choose the right markets, and overcome common barriers like logistics, regulations, and pricing. You will also learn how to adapt your product or service, find the right partners, and market effectively in foreign markets.

Build your export plan

Throughout the programme, you will work on your own company export plan, receive personallised feedback, and learn directly from experienced trainers who have supported hundreds of companies across Europe.

Visionest Institute

Visionest Institute is an internationally recognized training and development organisation with over 25 years of experience in building export capacity across Estonia, Ukraine, Georgia, and now Armenia. The team has successfully designed and delivered award-winning programmes that equip companies with the skills, mindset, and tools needed to grow internationally. Their practical and people-focused approach has already supported hundreds of companies in entering new markets with confidence.

All About This Training Programme

Learning outcome

In this program business owners will learn how to:

  • Assess their company’s export readiness and identify the most promising target markets through structured market and competitor analysis.
  • Select suitable market entry strategies and overcome common barriers such as regulations and logistics challenges.
  • Adapt their products, services, and packaging to meet international market requirements, with a focus on EU certifications and standards.
  • Establish effective pricing strategies, optimize logistics operations, and navigate customs procedures to support export efficiency.
  • Identify reliable export partners and build long-term, trust-based international business relationships.
  • Plan and execute digital marketing and e-commerce strategies tailored to export markets.
  • Manage export-related financials, calculate return on investment, and complete a strategic export business plan for their company.

Key Learning outcome will be a export plan that´s ready to be implemented.

Training methods

Watch and Learn. Short, easy-to-follow training videos on our learning platform Talent LMS will help you get the basics before each topic.
Join Live Workshops. Interactive online sessions in Zoom, where you work on your own company’s export plan with expert support.
Get Personal Feedback. You will receive personalized feedback on your submitted assignment.
Work on Real Tasks. Every module includes practical assignments based on your company’s needs.
Learn from Others. In Feedback session you will her the best practices from other Companies.
Create Your Export Plan. Step-by-step support to build a complete export plan ready to use.

There will be total of 7 learning modules each containing following elements:

  • Training videos: 1–2 hours per module
  • Online practical workshops: 4 hours per module
  • Company-based assignments: approx. 7 hours per module
  • Mentoring and feedback: 1 hours per module

10 most active companies will participate in special 1:1 mentoring program

Final Export Business Plan preparation: approx. 10 hours

Requirements for applying
  • Participants are expected to attend both in-person and online training sessions, complete assignments, and actively participate in sessions.
  • Participants will need a Computer/laptop with camera and stable internet connection to attend online sessions.
  • The training is delivered in a blended format and supported by an e-learning platform Talent LMS.
  • A total of 40 medium to large companies from Armenia will be selected for the program.

Upon successful completion of the programme, participants will receive an international certificate issued by Visionest Institute, recognising their competence in export planning and readiness for international markets. To obtain this certificate, participants must complete at least 75% of the training modules and submit the final Export Plan.

Minimum requirements for participating companies:

  • Registered and operating in Armenia
  • Represented by 2-3 team members (at least on member in management-level)
  • Company has already exporting experience
  • Company annual turnover at least 500 000 €
  • Level of English is an advantage
  • Priority will be given to regionally based and women-led businesses

Participation is free of charge. Selected companies must commit to the full programme. The training will be conducted in English with interpretation provided in Armenian.

This programme is organised and implemented by Visionest Institute (Estonia) and funded by the Estonian Centre for International Development (ESTDEV), in cooperation with Armenian partners.

Training Schedule

7. May "Workshop for digital tools and AI"

Module 1

Topic: Export readiness assessment, Export market analysis and selection, Competitor analysis
Trainer: Jean Sutton
Dates:

  • Videos open: 4. May
  • Workshop 1 2hrs: 12 May(Online)
  • Workshop 2 2hrs: 14 May (Online)
  • Update Export plan by: 17 may
  • Feedback session: 1 hrs 21 May

Topic: Market entry models and strategies, Overcoming market entry barriers
Trainer: Jaan Järv
Dates:

  • Videos open: 15. May
  • Workshop 1 2hrs: 19 May (Online)
  • Workshop 2 2hrs: 21 May (Online)
  • Update Export plan by: 24 May
  • Feedback session: 28 May

Module 3

Topic: Pricing in the value chain, Product/Packaging/Service adaptation, EU Certifications & Regulations
Trainer: Andy Patterson
Dates:

  • Videos open: 21. May
  • Workshop 1 2hrs: 26 May (Online)
  • Workshop 2 2hrs: 28 May (Online)
  • Update Export plan by: 31 May
  • Feedback session: 4 Juuni

Module 4
Topic: Optimising logistics and customs
Trainer: Tõnis Hintsov + Local Expert
Dates:

  • Videos open: 29. May
  • Workshop 1 2hrs: 2 June (Online)
  • Workshop 2 2hrs: 4 June (Online)
  • Update Export plan by: 7 June
  • Feedback session: 11 June

Module 5

Topic: Marketing and e-commerce in export markets
Trainer: Artem Daniliants
Dates:

  • Videos open: 4. June
  • Workshop 1 2hrs: 9 June (Online)
  • Workshop 2 2hrs: 11 June (Online)
  • Update Export plan by: 14 June
  • Feedback session: 18. June

Module 6

Topic: Finding partners in export markets, Building long-lasting relationships
Trainer: Anu-Mall Naarits
Dates:

  • Videos open: 11 June
  • Workshop 1 2hrs: 16 June (Online)
  • Workshop 2 2hrs: 18 June (Online)
  • Update Export plan by: 21 June
  • Feedback session: 25 June

Module 7

Topic: Export business financials and Return on Investment (ROI); Final Export Plan
Trainer: Andy Patterson
Dates:

  • Videos open: 18 June
  • Workshop 1 2hrs: 22 June (Online)
  • Workshop 2 2hrs: 25 June (Online)
  • Update Export plan by: 28 June
  • Feedback session: 1 July

After the training program 10 most active companies will be selected to continue in a 1:1 mentoring program taking place September - November.

Mentors

By successfully combining theoretical knowledge with practical mentoring and actionable business plans, the Export Training Programme has proven to be a highly effective instrument for advancing Armenia's goal of fostering an export-oriented, knowledge-based economy.

Jean Sutton

Jean Sutton

Jean Sutton is a UK-based market research consultant, trainer and mentor with extensive experience in international market research and export strategy. In Visionest programmes, she is known for helping companies turn market intelligence into clearer export choices and stronger strategic decisions.

Jaan Järv

Jaan Järv

Jaan Järv is an Estonian retail business developer, CEO, consultant and mentor with more than 20 years of experience in retail and international trade. He brings a practical commercial perspective to export development, combining strategic thinking with hands-on execution.
Andrew Paterson

Andrew Paterson

Andrew Paterson is an international business consultant, trainer and mentor from the UK with a long-standing role in Visionest Institute programmes. He supports companies with export growth, market positioning and practical business development, and has worked with Visionest participants across several international programmes since at least 2017.

Tõnis Hintsov

Tõnis Hintsov

Tõnis Hintsov is an Estonian supply chain and logistics expert, trainer and mentor with more than 20 years of experience in logistics and supply chain management. He is the Chairman of the Estonian Supply Chain Management Association and brings deep practical expertise in value chains, logistics efficiency and export-related operational planning. In the Armenia Export Acceleration Programme, he contributes sector knowledge that is especially relevant for companies facing complex international logistics and market access challenges.
Artem Daniliants

Artem Daniliants

Artem Daniliants is a Finland- and Estonia-based growth marketing and digital strategy expert, and the founder and CEO of Daniliants Ventures. He specialises in helping companies use digital tools, e-commerce and AI-enabled approaches to support business growth and international expansion.

Anu-Mall Naarits

Anu-Mall Naarits

Anu-Mall Naarits is the CEO of Visionest Institute, a strategic marketing consultant and the lead designer of the institute’s flagship export training programmes. She has designed and led numerous international capacity-building programmes and is responsible for training quality, methodology development and the overall learning design of the Armenia Export Acceleration Programme.

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Do You Have Questions?

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Success Story 2025

The Armenian SME Export Training Programme, implemented by the Visionest Institute in collaboration with ESTDEV (Estonian Development Cooperation) and the Ministry of Economy of the Republic of Armenia, was a comprehensive initiative conducted between March and December 2025. The programme aimed to equip Armenian Small and Medium Enterprises (SMEs) with the practical knowledge and systematic frameworks necessary to enter and grow in international markets. 

A core performance indicator for the programme was the "paper-to-practice" transition. The evaluation confirmed that 100% of graduates initiated at least one concrete export action before the programme concluded.

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